Code of Ethics FTC,JEA Disclosure Gem Treatments
Both the Federal Trade Commission and AGTA are clear when it comes to the disclosure of gemstone treatments. FTC article 23.22 states the following:
§ 23.22 Disclosure of treatments to gemstones.
It is unfair or deceptive to fail to disclose that a gemstone has been treated if:
(a) the treatment is not permanent. The seller should disclose that the gemstone has been treated and that the treatment is or may not be permanent;
(b) the treatment creates special care requirements for the gemstone. The seller should disclose that the gemstone has been treated and has special care requirements. It is also recommended that the seller disclose the special care requirements to the purchaser;
(c) the treatment has a significant effect on the stone’s value. The seller should disclose that the gemstone has been treated.
Note to § 23.22: The disclosures outlined in this section are applicable to sellers at every level of trade, as defined in § 23.0(b) of these Guides, and they may be made at the point of sale prior to sale; except that where a jewelry product can be purchased without personally viewing the product, (e.g., direct mail catalogs, online services, televised shopping programs) disclosure should be made in the solicitation for or description of the product.
The AGTA has more stringent requirements. In their Gemstone Information Guide under the header of Consumer Disclosure Requirements, the AGTA states “When disclosing to retail consumers, all required disclosure must be made in plain language. Codes and/or abbreviations are not sufficient.”
Federal Trade Commission
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Last Update: 5 Oct 2010